PROI Coffee box · packaging proposal
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From flat to filled

The card

Three coffees, one box

Each coffee has its own card: the name band shows above the slot, the illustration fills the O window, and the brew guide sits on the back.

Mint El Paseo Microlot card, frontMint El Paseo Microlot card, back

Mint El Paseo Microlot

Nariño, Colombia · Spearmint, lime zest, cane sugar

Ethiopia Guji Natural card, frontEthiopia Guji Natural card, back

Ethiopia Guji Natural

Guji, Oromia · Jasmine, blueberry, apricot

Kenya Nyeri AA card, frontKenya Nyeri AA card, back

Kenya Nyeri AA

Nyeri, Mount Kenya · Blackcurrant, grapefruit, brown sugar

Dieline and specification

Flat dieline of the PROI box, green

Flat size 451 × 322 mm · reverse tuck-end · glued side seam

Size150 × 150 × 68 mm
Board400 to 450 gsm folding boxboard, soft-touch matte
ColoursPROI green #1D3D34 · Cream #FAF1DA
EmbossRaised blind: O window ring, back wordmark, side PROI, front logo
FoilBurgundy dot on both sides
Die-cutsO window, 105 mm card slot
Card102 × 137 mm cream cotton, printed both sides
Holds250 g side-gusset bag, plain matte green, top folded

Photography

Green PROI box on a walnut shelf
On the bar shelf after closing.
Three PROI boxes stacked in mid-air
Three coffees, two colourways.
Cream PROI box on a pine plinth
Cream box with the Kenya Nyeri card.
Green PROI box held in two hands
Sized for two hands.
An armful of PROI boxes in sunlight
Emboss and foil in full sun.
Cream PROI box from above on oak
From above, on oak.
Open PROI box with the coffee bag
The bag slips in, top folded.
Back of the green PROI box in raking light
The back wordmark, raised without ink.

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